North Shore University Hospital - Challenge Accepted

In this latest TV spot for Northwell's North Shore University Hospital, we use harrowing, true examples of medical issues that the hospital took on and deftly solved for its patients. The words “challenge accepted” is woven into the fabric of the spot and literally integrated into each scene’s surroundings. It’s a spot that fits seamlessly into Northwell’s brand mission—defying the status quo—showing that no matter what challenge comes our way, our renowned physicians come here to conquer it head on.

Our campaign also includes print, out of home (bus kings, live boards, transit shelters, trestle), social and radio. The units work together to tell the impressive story of NSUH—including our outstanding capabilities in heart, brain and transplant care, our brand-new surgical pavilion, and the fact that patients travel to us from across the globe to get world-class care.