2024
If You’re High, Don’t Drive
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - PSA
Client's Name
Ad Council
Country / Region
United States
In an effort to reduce accidents caused by driving while under the influence of drugs, Studio Resonate worked with the Ad Council and the National Highway Traffic Safety Administration to craft a series of audio ads targeted at young men 18-34. The spots, delivered in both English and Spanish, allowed listeners to hear the inner-dialog of someone driving while high - and the consequences that follow. The audio campaign’s cautionary tale garnered over 4.5 million impressions on mobile devices and in-car listening, with earned media from articles in The Drum, MM+M Magazine, and Inside Radio.
Credits
Entrant Company
Studio Resonate - SiriusXM Media
Category
Integrated Marketing - Integrated Marketing Campaign
Country / Region
United States
Entrant Company
Giant Spoon
Category
Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
Entrant Company
Applause
Category
Publication - Annual Report
Country / Region
United States
Entrant Company
Kvant Show Production
Category
Event - Art Event
Country / Region
Slovakia