2024

If You’re High, Don’t Drive

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - PSA

Client's Name

Ad Council

Country / Region

United States

In an effort to reduce accidents caused by driving while under the influence of drugs, Studio Resonate worked with the Ad Council and the National Highway Traffic Safety Administration to craft a series of audio ads targeted at young men 18-34. The spots, delivered in both English and Spanish, allowed listeners to hear the inner-dialog of someone driving while high - and the consequences that follow. The audio campaign’s cautionary tale garnered over 4.5 million impressions on mobile devices and in-car listening, with earned media from articles in The Drum, MM+M Magazine, and Inside Radio.

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media

Casey Baker

Group Creative Director / Studio Resonate, SiriusXM Media

Chelsea Campbell

Creative Director / Studio Resonate, SiriusXM Media

Miya Kanzaki

Senior Bilingual Copywriter / Studio Resonate, SiriusXM Media

Natalie Leal

Copywriter / Studio Resonate, SiriusXM Media

Chanel Peek

Senior Bilingual Audio Producer / Studio Resonate, SiriusXM Media