2024
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Category
Client's Name
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In an effort to reduce accidents caused by driving while under the influence of drugs, Studio Resonate worked with the Ad Council and the National Highway Traffic Safety Administration to craft a series of audio ads targeted at young men 18-34. The spots, delivered in both English and Spanish, allowed listeners to hear the inner-dialog of someone driving while high - and the consequences that follow. The audio campaign’s cautionary tale garnered over 4.5 million impressions on mobile devices and in-car listening, with earned media from articles in The Drum, MM+M Magazine, and Inside Radio.
Credits
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Jessica Kewei Lin
Category
Mobile App - Lifestyle
Country / Region
United States
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NBCUniversal
Category
Social Media - Celebrity & Influencer
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United States
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Deloitte Digital
Category
Social Media - Environment & Sustainability
Country / Region
United States
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TRISON NECSUM
Category
Experiential & Immersive - Retail
Country / Region
Spain