MUSE Gold

2024

If You’re High, Don’t Drive

Entrant Company

Studio Resonate - SiriusXM Media

Category

Audio - PSA

Client's Name

Ad Council

Country / Region

United States

In an effort to reduce accidents caused by driving while under the influence of drugs, Studio Resonate worked with the Ad Council and the National Highway Traffic Safety Administration to craft a series of audio ads targeted at young men 18-34. The spots, delivered in both English and Spanish, allowed listeners to hear the inner-dialog of someone driving while high - and the consequences that follow. The audio campaign’s cautionary tale garnered over 4.5 million impressions on mobile devices and in-car listening, with earned media from articles in The Drum, MM+M Magazine, and Inside Radio.

Credits

Vice President, Creative / Studio Resonate, SiriusXM Media
Casey Baker
Group Creative Director / Studio Resonate, SiriusXM Media
Chelsea Campbell
Creative Director / Studio Resonate, SiriusXM Media
Miya Kanzaki
Senior Bilingual Copywriter / Studio Resonate, SiriusXM Media
Natalie Leal
Copywriter / Studio Resonate, SiriusXM Media
Chanel Peek
Senior Bilingual Audio Producer / Studio Resonate, SiriusXM Media
Ricardo Ramirez Hernandez
Senior Manager, Creative Operations / Studio Resonate, SiriusXM Media
SaraBeth Wanzek
Voice Over Actor
Kabir Singh
Voice Over Actor
Cristina Milizia
Voice Over Actor
Brent Mukai
Voice Over Actor
Eddie Santiago
Voice Over Actor
Marta Albarracin
Voice Over Actor
Jorge Infante Jr.
SVP, Group Campaign Director / Ad Council
Dzu Bui
Campaign Manager / Ad Council
Milan Genovese
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