2024
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Client's Name
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Client Overview:
Ellevate Her (ellevateher.org) is a dedicated nonprofit organization with a mission to empower women from marginalized and underserved communities through education, mentorship, and professional development opportunities. By providing essential resources and support, Ellevate Her strives to break down barriers, level the playing field, and equip women with the tools they need to succeed in their careers and personal growth. The organization's efforts include mentorship programs, workshops, and networking events that foster leadership and confidence-building.
Project Description:
Bright Pink Agency was honored to partner with Ellevate Her to design and develop a website that reflects its mission and maximizes its impact. The project’s primary goals were to create a highly functional, user-friendly platform that not only informs visitors about Ellevate Her’s initiatives but also invites them to get involved through donations, volunteering, or mentorship. The site needed to appeal to individuals seeking support and potential donors or sponsors aligning with the organization’s values.
Design Approach:
Our design for Ellevate Her’s website centered on accessibility, clarity, and emotional connection. The website features a clean, modern layout emphasizing ease of navigation. We implemented a mobile-responsive design, ensuring the platform is easily accessible across all devices. With Ellevate Her’s core audience in mind, we focused on creating an inviting and empowering user experience through calming colors, bold typography, and engaging imagery that highlights real women and their success stories.
To support their nonprofit goals, we included donation integration, event registration, and member and mentor sign-up features. Our content strategy emphasized clarity and motivation, guiding users to take action, whether looking for resources or ways to contribute to the cause.
Credits
Entrant Company
By Hart
Category
Branded Content - Branded Content / Other___
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - B2B
Country / Region
United States
Entrant Company
The Service Shop Marketing Agency
Category
Integrated Marketing - Rebranding
Country / Region
United States
Entrant Company
Rocket Mortgage
Category
Video - TV Ad
Country / Region
United States