2024
Entrant Company
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Client's Name
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Client Overview:
Ellevate Her (ellevateher.org) is a dedicated nonprofit organization with a mission to empower women from marginalized and underserved communities through education, mentorship, and professional development opportunities. By providing essential resources and support, Ellevate Her strives to break down barriers, level the playing field, and equip women with the tools they need to succeed in their careers and personal growth. The organization's efforts include mentorship programs, workshops, and networking events that foster leadership and confidence-building.
Project Description:
Bright Pink Agency was honored to partner with Ellevate Her to design and develop a website that reflects its mission and maximizes its impact. The project’s primary goals were to create a highly functional, user-friendly platform that not only informs visitors about Ellevate Her’s initiatives but also invites them to get involved through donations, volunteering, or mentorship. The site needed to appeal to individuals seeking support and potential donors or sponsors aligning with the organization’s values.
Design Approach:
Our design for Ellevate Her’s website centered on accessibility, clarity, and emotional connection. The website features a clean, modern layout emphasizing ease of navigation. We implemented a mobile-responsive design, ensuring the platform is easily accessible across all devices. With Ellevate Her’s core audience in mind, we focused on creating an inviting and empowering user experience through calming colors, bold typography, and engaging imagery that highlights real women and their success stories.
To support their nonprofit goals, we included donation integration, event registration, and member and mentor sign-up features. Our content strategy emphasized clarity and motivation, guiding users to take action, whether looking for resources or ways to contribute to the cause.
Credits
Entrant Company
The Princess Margaret Cancer Foundation
Category
Integrated Marketing - Nonprofit
Country / Region
Canada
Entrant Company
Beijing University of Chemical Technology
Category
Student Submission - Student Conceptual Design
Country / Region
China
Entrant Company
Hangzhou Lance Brand Design Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant Company
TheeDigital
Category
Website - Events
Country / Region
United States