Bayer for Her, Conversation of Care.

"เรื่องผู้หญิง พูดสิพูดได้" women's issues, speak up and talk about
A campaign where woman can discuss and consult with experts about women's sexual health issues and feel empowered to talk about their own experiences.

Starting accurate conversations is the key to understanding. Bayer aims for this campaign to support woman in recognizing and understanding that issues related to women's sexual health cannot be ignored but should be openly discussed without worry. The campaign “Women’s Issues, Speak Up and Talk About Them” is designed to foster societal conversations, making it clear that asking questions, addressing sexual health problems, or sharing personal experiences is not wrong. It seeks to shift societal perspectives to be more open and understanding, based on the principle of 'Conversation Of Care.'

The Bayer For Her Campaign in Thailand serves as a model for regional campaigns that promote women's understanding of their own health and encourage not to overlook their issues. The campaign's key goal is to foster courage, making discussions about women's health common and encouraging more women to speak up, embracing the idea that "women's issues, speak up and talk about them. 'เรื่องผู้หญิงพูดสิพูดได้'

Creating understanding starts with accurate discussions. Bayer For Her - Conversation Of Care will be a space where everyone feels empowered to talk with experts and various influencers. The focus is on fostering knowledge and understanding that discussing women’s sexual health is not wrong because 'women’s issues, speak up and talk about them.' 'เรื่องผู้หญิงพูดสิพูดได้'

Influencer Involvement:
1. Lifestyle
Content will present women’s sexual health in a simple and straightforward way, making it clear that discussing these issues is acceptable. It will encourage women to observe their own symptoms and identify any abnormalities.

Questions Needing Answers:
2. OB/GYN and Pharmacist
Questions will be answered by trusted experts, including pharmacists and gynecologists, who will provide advice and guidance on self-care.

Encorage woman understand what to do if they have questions about sexual health. Consulting a nearby expert is something that can and should be done. Additionally, discussing or learning from real-life stories shared by influencers is also important.