Silly Monsters

The "Silly Monsters" campaign by Galeries Lafayette Doha, which ran from October 16 to December 31, 2023, celebrated children's creativity by bringing their unique monster creations to life. The campaign successfully engaged the public with vibrant in-store installations, digital content, and an exciting launch event, driving footfall to the store and providing an interactive experience for families.

Children, including those of Galeries Lafayette Doha’s staff, were deeply involved in the creation process. They designed their own monsters, participated in fun interviews, provided feedback on the 3D modeling, and took center stage at the launch event. Their imaginative designs were transformed into in-store sculptures displayed throughout the campaign, creating a sense of ownership and excitement.

The campaign employed a 360-degree marketing strategy, including behind-the-scenes content, social media promotion, and press coverage. Family-friendly activities, such as monster-themed animations and arts & crafts workshops, kept visitors engaged. "Silly Monsters" fostered a sense of community and creativity while enhancing brand loyalty, offering a memorable experience that highlighted the power of imagination.