MUSE Gold

2024

Icelandic Glacial Water - The Land of Fire and Ice

Entrant Company

Phoenix Media Group & SALT

Category

Advertising - Advertising / Other___

Client's Name

Icelandic Glacial Water

Country / Region

United States

When Icelandic Glacial Water needed two broadcast spots as the anchor for their 2024 advertising campaign, Phoenix got to work. Focusing on the water and Iceland as our heroes, the spots were shot, in their entirety, in the land of Fire and Ice. With the help of two Icelandic influencers Phoenix traversed Iceland to shoot in remote and virtually unreachable locations.

Credits

Director / Phoenix Media Group
Chris Phoenix
Creative Director / Phoenix Media Group
Jeffrey Man
Producer / Phoenix Media Group
Olivia Boren
Vice President of Marketing / Icelandic Glacial Water
Michelle Grieco
Senior Graphic Designer / Icelandic Glacial Water
Molly Hersh
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