Long Live Party

With this film, we didn't have a message, we didn't have a call to action, we didn't have any pack shots, consumption shots, no food stylist on hand to give the can's that beautiful beaded condensation that comes with an ice cold beer. Instead, we had an absolute banger of a song with Sandstorm from Darude, some talent that came ready to have fun, hilarious wardrobe and a director who knows how to spread a message of positivity. With all that, we just went to town. We like to think of this as Bud Light's ode to the Buy The World a Coke song, which was the reference from the agency. We barely had enough money to pull a shoot together, but the spot was a resounding hit when it launched!
This project came about at a very important time for the brand. While everything was unfolding with Bud Light in the summer of 2023, and it became a target for the alt-right due to the brand's partnership with a transgender influencer named Dylan Mulvaney – the brand had gone quiet on their marketing efforts. This was the first piece of marketing after a turbulent time for the brand. It didn't pack much meaning, it didn't address the controversy. Instead, it cut through the negativity with a message of pure positivity. Inspired by the iconic "Buy The World A Coke" commercial, this spot leveraged an iconic tune in Darude's Sandstorm and just went to town having fun. Not much else to say.