Own Tomorrow

Background:
Payoneer – an ambitious fintech business offering
a global payment platform to digital commerce
SMBs for sending and receiving international
payments.
The platform covers more countries than any other
provider and makes the transactions easy/easier
than the competition. Payoneer also cover markets
that other providers avoid because they are too
difficult.
The Task:
The task was to raise brand awareness in some
very challenging international markets and drive
new business registrations.
Previously the business had never embarked
on a brand campaign and solely focused on
demand tactics.
The brief from the Client was to develop, launch
and get a result before the end of the year giving
the agency team just 4 months to show a return
targeting an increase in brand awareness and
100% uplift in monthly lead volumes.
This was no mean feat and required an army of
people from the agency developing market insight,
brand strategy development, creative, GTM,
test the work in each region and launch in The
Philippines, United Arab Emirates, Brazil and India.
Results:
The business targeted a 15% uplift in new
registrations and the campaign smashed the
targets. The business achieved an uplift of 27%
(almost 45,000) incremental registrat