Topo Chico Sabores Can Screen

Topo Chico was launching their latest innovation of flavored sparkling water, “Topo Chico Sabores,” and was looking for an innovative way to make their pallet displays really stand out in ACME stores in the Northeast. The brief was to include physical and digital applications into a store experience in a “wow” way.
One of the main features of the Sabores product is its colorful slim aluminum can, available in 3 different flavors – Lime, Blueberry and Tangerine. We used the cans as our focal point and main inspiration, to create an oversized cylinder LED screen that replicated a larger-than-life Topo Chico Sabores can with kaleidoscopic animations that brought the can to life in-store, placing it as an innovative, eye-catching pallet topper.
The curved LED screen seamlessly recreated the label of the can and the animation made it a fun and colorful transition from one flavor to the next, so that in just 6 seconds a shopper passing by the pallet could see all 3 Sabores flavors in one visual experience.
This pallet display went above and beyond the brief to create an innovative, theatrical and “retailtainment” style activation, that helped create awareness for Topo Chico Sabores products.