GCTC Website Redesign

Can a website incorporate a high level of custom integration with unique style and creative direction?
LeapFrogger’s transformational design of https://gctc.com.au/ proves you can.

Our Client
The Gold Coast Turf Club (Aquis Park) is one of Australia’s premier horse racing venues.

The Brief
Aquis Park wanted to secure their place as the most prestigious entertainment centre and venue in The Gold Coast. Their previous website was outdated, dull, and slow. Disjointed third-party systems meant the user experience was awkward and inefficient. They wanted a website to showcase the excitement and luxury that defines the venue's reputation
Our Solution
Combining user experience expertise with innovative design and automation, we established a clear creative concept to develop a website that is efficient, proudly unique and high energy, reflecting the atmosphere and excitement of a day at the races.
1. Built a mood board
2. Designed 30+ creative landing pages
3. We built an automated solution from scratch
4. Incorporated tailored strategies

The Impact 
1. Improved Bookings, user engagement and website speed.
4. Tailored automation of third party event system increased efficiency and reduced admin time.
5. The new website received positive feedback from Aquis Park’s board members, stakeholders, patrons, and customers.


Conclusion

Through a tailored strategy, innovative design, and a bold creative process, LeapFrogger successfully elevated Aquis Park’s online presence. Aside from boosting user engagement, bookings and their online performance, our work solidified Aquis Park’s status as a leading entertainment destination in Australia. We believe this accomplishment in creativity, drive, and innovation surpassed our client’s expectations and makes us a strong contender for this prestigious award