2024
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Client's Name
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In the realm of 'Appearances are not Reality', this design embarks on a journey that transcends the mundane and delves into the heart of truth. This artistic exploration challenges the notion that what meets the eye is the whole story. At its core, it celebrates the unseen vitality and spirituality inherent in even the most seemingly inert objects—stones, for instance.
The artist invites us to reimagine the humble stone, a natural wonder often overlooked for its stillness and unchanging facade. But beneath this serene exterior lies a world of life and energy, waiting to be awakened. By fusing the stone's rugged contours with the metaphorical veins of life, the artist creates a visual symphony that transcends reality's boundaries.
This fusion is not merely a physical act but a philosophical leap, bridging the gap between the tangible and intangible. It prompts us to reconsider the limits of our perception and encourages us to perceive the stone not as a lifeless lump but as a living, breathing entity imbued with warmth and soul, to look beyond the superficial, to seek the essence of things that lies beyond the veil of appearances. In doing so, 'Like Non-Likeness' offers a profound reflection on the nature of existence, reminding us that true beauty and meaning often reside in the unseen, the unspoken, and the unexpected.
Credits
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oOooOooo Studio/University of Macau
Category
Typography - Use of Typography
Country / Region
Macau SAR
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Jan Kelley
Category
Advertising - Advertising Campaign
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United States
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Reingold
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Experiential & Immersive - Expos, Conventions & Trade Shows
Country / Region
United States
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DIN, JINJIN PRODUCTION
Category
Advertising - Banner / Sign
Country / Region
South Korea