Rulers and rules

This is the 2024 theme poster commissioned by the ADLINK Education Foundation. We hope to visually convey to the younger generation how to define the values ​​of innovation and regeneration.
Continuing the previous series of ADLINK Education Foundation, we believe that the so-called innovation in various fields is to break the old rules and propose new concepts, while also guiding a new direction for starting again.
We also discovered that the regular English letter "R" happens to be similar to the Chinese character “Ruler”. And what they have in common is like an arrow indicator. Such connected words show the best interpretation of "innovation and regeneration".
Based on neoplasticism of text, the brand philosophy of abstraction and imagery is conveyed through concise and powerful graphic design.