2025
Entrant Company
Category
Client's Name
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"72 Seasons" is a seasonal system that originated in ancient China, dividing the 24 solar terms into periods of five days to represent natural phenomena, plants, and animals. In this visual book, information about the 72 seasons is depicted using kanji characters, geometric elements symbolizing nature, and a variety of colors. Kanji not only symbolizes culture and history but also functions as a visual element. This visual book aims to give kanji a visual impact, treating it not just as something to be read but as a form of visual art.
Credits
Entrant Company
Yiran Mao, Zaiying Li, Qianyue Yuwen, Hongming Li
Category
Mobile App - Social Networking
Country / Region
United States
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Living Online
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Strategic Program - Digital Marketing Campaign
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Australia
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WHM
Category
Corporate Identity - Brand Identity
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United States
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Gravity Global
Category
Video - Animation
Country / Region
United Kingdom