MUSE Gold

2025

Dubai WVS ELFBAR & LOST MARY

Entrant Company

HG Innovation Limited

Category

Experiential & Immersive - Expos, Conventions & Trade Shows

Client's Name

HG Innovation Limited

Country / Region

Hong Kong SAR

At the World Vape Show Dubai 2025, the ELFBAR & LOST MARY dual-brand booth, themed on ‘Hello Dubai, Hello World’, showcased the brands’ comprehensive one-stop solutions that can fully meet various needs, demonstrating their powerful strength and their positioning as trusted global partners.
The booth design integrated the brands’ retail presence and spatial experience for the first time. Through synchronized multi-screen video displays, it created an immersive atmosphere, allowing visitors to truly experience the brands’ powerful presence. This approach successfully attracted a large number of guests to visit and engage with the booth.
In terms of technological innovation, the transparent screens were utilized to dynamically display product content, providing a comprehensive presentation of key advantages; with an optimized structure, they supported rapid setup within just four hours, highlighting the brands’ technological prowess and innovative capabilities. The innovative infrared radar interactive floor — making its debut at the World Vape Show Dubai 2025 — offered guests a cutting-edge interactive experience, and maintained high sensitivity and precision even after three days of intensive use. To enhance the reception and negotiation experience, a private independent negotiation area was available, complemented by the novel sofa modules which broke away from the typical, unappealing plastic furnishings often seen at exhibitions, transforming the brands' identity into an expressive spatial experience.
Following the modern concept of ‘Form follows function’, the booth employed minimalist yet striking blocks to stand out in the complex exhibition environment; interactive installations, inspired by the brands’ innovative spirit, translated creativity into diverse, tangible experiences.

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