MUSE Gold

2025

2024 Taoyuan Military Kindred Village Cultural Festival

Entrant Company

Department of Cultural Affairs, Taoyuan

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

The 2024 Taoyuan Military Kindred Village Cultural Festival is a vibrant celebration organized by the Department of Cultural Affairs of the Taoyuan City Government. This annual event shines a spotlight on Taoyuan's rich tapestry of family village culture, which has deep roots in the area, home to 86 family dependents' villages established in the post-war era. Taoyuan continues to play a pivotal role in Taiwan’s “Family Village Preservation Movement,” safeguarding a crucial aspect of the nation’s heritage. From 1949 to the 1960s, the unique “family dependents' villages” emerged as living communities for the National Army, police, educators, civil servants, and their families. These villages represent not just homes, but also a significant chapter in Taiwan’s history, filled with stories and traditions waiting to be explored.
This year’s festival is anchored in the theme of “Co-Creation, Memory Revitalization, and Deciphering the Dependents' Villages.” Attendees can look forward to an exhilarating array of over 70 activities designed to engage the senses and foster community spirit. From thought-provoking exhibitions and captivating reading tours to delectable food fairs, lively bazaars, hands-on workshops, and collaborative creative projects, there’s something for everyone to enjoy. The festival serves as a dynamic platform for relaxation and exploration, inviting both locals and visitors to immerse themselves in the rich cultural heritage of the dependents’ villages. Beyond entertainment, it aims to enhance tourism, invigorate the local economy, and ensure the sustainable transmission of Taoyuan's unique traditions. Join us in this remarkable celebration as we honor and promote the enduring legacy of our family villages.
This vibrant event unites local teams and communities deeply rooted in the military villages with professionals specializing in food, culture, innovation, music, community co-creativity, and theater. Together, they aim to celebrate and convey the rich culture of the military villages, showcasing the colorful tapestry of local life, compelling stories, and culinary delights, all culminating in a grand celebration that reflects the region's unique identity. The festival will breathe new life into the historic buildings and public spaces of the military villages, transforming them into dynamic venues for cultural performances, engaging workshops and various other activities.

Credits

Department of Cultural Affairs, Taoyuan
More Gold Winners
Corporate Identity
2025
MUSE Advertising Awards - Curve
Xie Yutao

Entrant Company

Hangzhou Hongmeng Technology Co., Ltd.

Category

Corporate Identity - Brand Identity

Country / Region

China

Publication
2025
MUSE Advertising Awards - MLA 2024 Official Program
Medical Library Association

Entrant Company

MCI USA

Category

Publication - Program Guide

Country / Region

United States

Video
2025
MUSE Advertising Awards - “Boilers to Mars”
Purdue University

Entrant Company

Purdue Brand Studio

Category

Video - School / Universities

Country / Region

United States

Outdoor Advertising
2025
MUSE Advertising Awards - Sauces Campaign
McDonald's

Entrant Company

ADMERASIA

Category

Outdoor Advertising - Innovation (NEW)

Country / Region

United States

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy