MUSE Platinum

2025

Golden Circle Zeroooooooo Sugar Cordial

Entrant Company

Eric Tom & Bruce

Category

Video - Food & Beverage

Client's Name

Kraft Heinz - Golden Circle

Country / Region

Australia

We were delighted to collaborate with our partners at Kraft Heinz on the exciting campaign for Golden Circle's innovative Zero Sugar Cordial. Our creative approach centred on using a slow-motion phantom camera to immerse viewers in a refreshing journey, adopting the perspective of the cordial itself as a drink is crafted. To highlight the unique qualities of this new product, we incorporated voiceover narration that effectively distinguished it from regular cordial while drawing the audience into the drink's world. Our team focused on amplifying the refreshment factor through dynamic tabletop shots and crisp, bubbly sound design, ensuring that Golden Circle Zero Sugar Cordial stood out as the ultimate thirst-quencher. Throughout the production, we maintained a clear and impactful message, effectively communicating both the product launch and its key benefits - zero sugar content and refreshing taste. This engaging visual and auditory experience not only showcased the product's appeal but also reinforced Golden Circle's commitment to innovation in the beverage market

Credits

HEAD OF MARKETING - Golden Circle
Theresa Paglia
SENIOR CREATIVE STRATEGIST - Kraft Heinz
Hana Okada
BRAND MANAGER - Golden Circle
Zinia Dsouza
ASSISTANT BRAND MANAGER - Golden Circle
Bianca Catibayan
Senior Marketing Communications Manager ANZ - Kraft Heinz
Michelle Interlandi
Communications Executive - Kraft Heinz
Emma Furphy
EXECUTIVE PRODUCER - Eric Tom and Bruce
Victoria Conners
DIRECTOR - Eric Tom and Bruce
Roxanne Halley
DOP / PHOTOGRAPHER
Jon Webb
SENIOR CREATIVE PRODUCER - Eric Tom and Bruce
Lauren Burgueno
1st AD - Eric Tom and Bruce
Samantha Haines
EDITOR - Eric Tom and Bruce
Jack Ralph
VFX
Steven Bunyan
SOUND MIX
Ross Caygill
PHANTOM OPERATOR
Tom David
ART DEP / FOOD STYLIST
Kirsty Bryson
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