Golden Circle Zeroooooooo Sugar Cordial

We were delighted to collaborate with our partners at Kraft Heinz on the exciting campaign for Golden Circle's innovative Zero Sugar Cordial. Our creative approach centred on using a slow-motion phantom camera to immerse viewers in a refreshing journey, adopting the perspective of the cordial itself as a drink is crafted. To highlight the unique qualities of this new product, we incorporated voiceover narration that effectively distinguished it from regular cordial while drawing the audience into the drink's world. Our team focused on amplifying the refreshment factor through dynamic tabletop shots and crisp, bubbly sound design, ensuring that Golden Circle Zero Sugar Cordial stood out as the ultimate thirst-quencher. Throughout the production, we maintained a clear and impactful message, effectively communicating both the product launch and its key benefits - zero sugar content and refreshing taste. This engaging visual and auditory experience not only showcased the product's appeal but also reinforced Golden Circle's commitment to innovation in the beverage market