Cristaderm Brand Identity

Power Of Exosome Decodes the Enigma Of Skin

Cristaderm, a pioneering Korean skincare brand, embodies the philosophy of "Advancing Skincare Through Cutting-Edge Biological Science." By leveraging advanced biological science and innovative design, the brand creates professional, efficient skincare products using plant exosomes to address various skin issues.

Cristaderm's design is inspired by the DNA double helix, with antiparallel chains and precise base pairing, blending scientific elegance into its visual identity. This is enhanced by an icon system that fuses chemical molecular formulae with structured Korean characters, creating a scientifically rich and visually striking design.

The brand leverages DNA's antiparallel chains and hydrogen bonds to craft its unique design language, symbolized by a clean, powerful logo featuring a planar parallelogram motif inspired by plant exosomes. This design ensures each product reflects Cristaderm’s high standards in effectiveness and aesthetic appeal. The icon system merges chemical formulas, Korean language elements, plant exosomes, and laboratory motifs. This is complemented by a vibrant palette representing 21 plant exosomes used in their formulations.

Cristaderm’s research focuses on different skin types' physiology and pathogenesis, using plant exosomes as the core ingredient, ensuring the design is both visually appealing and functionally effective. The challenge was balancing visual appeal and scientific rigor to create a product line that stands out in the market for its artistic design and strong scientific foundation, setting a new standard in the skincare industry.