Warriors of Change: How KSV Empowered Women of Digital Mars

Women of Digital Mars (WODM), an associate resource group created by Mars, Inc. employees, was established to close the leadership gender gap and disparity in the digital tech world. WODM strives to support and enhance career development and gender-inclusivity.
They offer mentorship opportunities, coaching, and advocacy to empower women and increase their access to leadership roles. But without a structured marketing plan, collateral, a cohesive brand, or vibrant storytelling, WODM members felt empty-handed to tackle their mission, like warriors going into battle without any weapons.
WODM asked KSV to help solidify their brand messaging and tell their story in a clear, thorough, and impactful way. They wanted a dynamic rebrand, design toolkit, and materials for every member to carry–something cohesive, consistent, and bold.