MUSE Platinum

2025

《FW-III》

Entrant Company

Chengdu FLINT WALK Film & Television Technology Co., Ltd.

Category

Outdoor Advertising - Billboard

Client's Name

Country / Region

China

The all-new naked-eye 3D short film《FW-III》goes beyond the conventional limitations of both duration and spatial scope seen in previous naked-eye 3D digital content. Through innovative creative scripting, spatial scene design, and cinematic language, enhanced by cutting-edge CG technology, the film delivers a compact storyline, intense combat sequences, and breathtaking moments where characters seemingly leap out of the screen. These elements come together to create a striking visual experience, seamlessly blending technical precision with artistic elegance.

The project debuted in the vibrant heart of Chengdu’s Taikoo Li district, quickly capturing public interest and sparking widespread engagement. Fans shared their own content online, propelling the project to viral status. Within just a month, it amassed nearly 10 million views across social media. This production not only challenges the traditional boundaries of sci-fi digital art but also, through its collaboration with the naked-eye 3D screen at Taikoo Li, enhances the visuals and adds a fresh dynamic to the city’s skyline.

More Platinum Winners
Experiential & Immersive
2025
MUSE Advertising Awards - Postmates Sauce Bar at Coachella

Entrant Company

Dorothy Creative

Category

Experiential & Immersive - Pop-Up Experience (NEW)

Country / Region

United States

Advertising
2025
MUSE Advertising Awards - Sound of Flight
GE Aerospace

Entrant Company

Gravity Global

Category

Advertising - Online Ad (Campaign)

Country / Region

United Kingdom

Experiential & Immersive
2025
MUSE Advertising Awards - LIP I.V. – The Splash Launch
L'ORÉAL Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Live Experiences

Country / Region

Germany

Video
2025
MUSE Advertising Awards - Sensory Overload
Haleon, Sensodyne, Digitas

Entrant Company

Vox Creative

Category

Video - Film / Movie

Country / Region

United States