‘Thrival Guide’ Campaign Bridges Urban-Rural Gap with Print

NHSaves, a collaboration of New Hampshire’s utility partners, sought to create powerful, engaging, and motivating strategies to boost consumer and business awareness of energy efficiency benefits. The visually exciting campaign, titled “Thrival Guide,” captured the spirit of New Hampshire with unique graphics that resonated with the local pride of Granite Staters. By taking cues from survival guides and nature booklets, the campaign presented helpful tips about energy-saving rebates and technologies in an engaging format. This multifaceted approach allowed us to maximize the budget for the greatest reach, connecting deeply with both urban and rural residents, and setting the stage for increased energy efficiency participation across the state.