#adulting

Adulthood is hard. It's filled with tedious tasks and complicated systems, full of things we never imagined having to do. #adulting

Home energy projects are no different, often leaving people unsure where to start.

The Clean Energy Hubs are a vital resource for New Yorkers however, as a relatively new initiative, many New Yorkers remain unaware of their existence and services. This campaign aimed to change that by raising awareness of the Hubs and their ability to make energy projects accessible and manageable.

To bring this message to life, we created a relatable narrative illustrating the challenges of adulthood. The story follows a protagonist navigating the mundane yet unavoidable tasks of daily life. Using real-life scenarios, the campaign highlighted the frustration of tackling these challenges alone, positioning the Hubs as a trusted, people-focused solution for simplifying home energy projects and making being an adult just a little bit easier.

With a warm, considered and approachable tone, the campaign reassured viewers that while adulthood may not always be fun, navigating energy upgrades doesn’t have to be hard—thanks to the personalized support of the Clean Energy Hubs.