Werner PowerLink

Werner tasked T/K with driving awareness of PowerLink, its dynamic power only program that helps carriers save time with an extensive drop-and-hook network. Many carriers are already aware of Werner, so the campaign was fully focused on sharing more information about this new program, its key differentiators, and how it helps carriers grow their businesses.
T/K used digital channels, including Google and Facebook, and media partners to elevate the solution and has seen great results as of the mid-year mark.
We recognized that Google and Facebook are the platforms that the bulk of our current and potential carriers are leveraging the most, so we focused our efforts on these channels, with media outlets being a supporting tactic to further drive impressions and thought leadership.
As of the end of August 2024, our SEM efforts have driven the following:
- 13K leads
- 271K engagements
- 15.6M impressions
- 3.72% CTR
Throughout the year, we have continued to optimize and refine our campaigns based on performance, including implementing new creative to reduce ad fatigue. Our results continue to improve and we’re on track to reach our PowerLink objectives for the year.