Spot Her on the Street

For the Spot Her initiative’s third year raising awareness about EC, we brought the Spot Her truck to Harlem Week 2024 in New York City, where there are higher incidence rates of EC and a large Black community.

The Spot Her truck, which was a repurposed food truck adorned in Spot Her branding and the color peach for uterine cancer awareness, was set up at Harlem Week, where attendees could receive a matching peach-colored fanny pack containing information materials about EC. Standing near the truck, local TV personality Lisa Marie Falbo quizzed attendees’ knowledge about EC and gynecologic health. Questions ranged from “What is endometrial cancer?” to “What cultural communities are at the highest risk for endometrial cancer?” The interactions between Lisa Marie and the participants were filmed to capture the general lack of awareness of EC, educate about EC and help normalize speaking about gynecologic health.

To encourage attendees to participate, Eisai pledged to donate funds to advocacy groups FORCE, SHARE, and the Endometrial Cancer Action Network for African Americans (ECANA), organizations that provide support for people living with EC. For every participant who spent 5 minutes speaking with Lisa Marie, Eisai would donate $10 across those advocacy groups.

Following Harlem Week, the footage captured of the interviews was turned into the episodic miniseries “On the Street Q&A” and published on the Spot Her YouTube channel. Short teaser videos and social posts were posted across platforms by Spot Her, FORCE, SHARE, Black Health Matters, ECANA, the Foundation for Women’s Cancer (FWC), and Eisai when new episodes were launched. Promoting new episodes on these social channels was critical to ensure we were reaching our target audience. Social posts included the #SpotHerForEC hashtag to help grow the initiative while driving viewers to the full-length episodes on YouTube.