MUSE Silver

2025

Qin-Tang Essence

Entrant Company

Yiqun Wang

Category

Marketing & Promotional - Icon

Client's Name

Country / Region

China

Qin-Tang Essence centers on the concept of "harmony between tradition and modernity," delving deeply into the historical and cultural elements of the Qin Dynasty's bronze chariots and horses, as well as the Tang Dynasty's saddle horses, including their forms and decorative patterns. It distills the rustic grandeur and the graceful dynamism from horses of the Qin and Tang Dynasties respectively, blending these with contemporary fashion needs. Through systematic innovation in color, structure, and texture, Qin-Tang Essence creates a visual language rich in cultural depth and aesthetic impact.

By meticulously calibrating the proportions of each part of the horse's body, a composite silhouette embodying the fusion of Qin and Tang styles is achieved. The Qin horse motifs retain the realistic details of bronze reliefs, while the Tang horse designs incorporate Buddhist-inspired floral patterns and the dynamic postures of polo players, using silhouette layering to enhance decorative rhythm. This achieves a visual balance of "movement within stillness and order within motion."

The brocade texture simulates the traditional silk feel through a combination of stitching techniques and colors. The Qin horse patterns are densely arranged to convey a sense of solidness, while the Tang horse sections use free arrangements and negative space to highlight lightness and movement. The interplay of pattern arrangement and texture contrast adds depth to the visual composition.

The color system is based on traditional Chinese color palettes, scientifically categorized by hue, brightness, and saturation into classic, trendy, practical, and high-contrast fashion colors. The foundational designs are adaptable to diverse mediums, including print, digital media, and textiles. Qin-Tang Essence simplifies complex traditional patterns while retaining their core characteristics, aligning with public aesthetics and meeting the demands of high-end cultural derivative applications.

Credits

Yiqun Wang
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