Program 11

Program 11 is a women-owned, women-run brand studio rooted in research. We use strategic insights to craft standout content and creative that threads a brand through every audience touchpoint – external, internal, and B2B.
With big agency expertise and boutique agency ingenuity we help brands — from healthcare giants to technology leaders to government agencies – better understand and connect to the lives of their customers. We do this through:
Research: We’re experts at getting to know audiences and teams to discover what moves them to action. Our specialties include qualitative and quantitative research for clients including Microsoft, Hertz, and CalABLE.
Strategy: We turn insights into plans to drive progress and deliver results. Our specialties include messaging frameworks, content strategies, audience and content journeys, and KPIs and measurement for clients including Headspace, UCLA, and Providence Health.
Brand: We define and evolve a brand’s story, purpose, visuals, and communications. Our specialties include positioning, messaging, and visual identity for companies and their products or service lines, including the Commission for Behavioral Health, Gentle Dental, CGoodTV, Providence, and Headspace.
Creative: We deploy our award-winning creative team to do what we do best: bring it all to life. Our specialties include video, campaigns, and editorial content for clients including the AZEK Company, Providence Health, and GRAIL (the manufacturer of the Galleri test).
Our clients say we’re nimble, committed, and feel like we’re a part of their team. Though we all work remotely, we show up for each other daily and act with empathy, care, and positive energy. When we aren’t writing, researching, or shooting videos, you can find us in the team Slack channel discussing Halloween costumes, the best show on TV right now, and daily wins big and small.