MUSE Gold

2025

Lumi's foster mom teaches her that humans can be kind

Entrant Company

The Humane Society of the United States

Category

Video - Nonprofit

Client's Name

Country / Region

United States

This video features Lumi, who is one of 114 dogs the Humane Society of the United States assisted the Hertford County Sheriff's Office in rescuing in May of 2023.

Green Dogs Unleashed was one of many placement partners we turned to for assistance giving these dogs a second chance at life. Erika Proctor leads GDU and found homes or fosters for 29 of the rescued pups. Erika also became Lumi's foster mom and personal trainer. Utilizing patience and expert training skills, Erika, her dogs, and her cat helped Lumi learn how to be a dog. She also realized that humans can actually be sources of kindness.

The assistance of the Humane Society of the United States was requested by the Hertford County Sheriff's Office after members of the community and individuals who reported buying sick puppies from the breeder raised concerns about the welfare of animals on the property.

Law enforcement, consumer protection agencies, and the HSUS receive hundreds of complaints annually from consumers who have bought sick puppies from breeders and pet stores, as detailed in a report released earlier this month by the Humane Society of the United States Stop Puppy Mills campaign. These situations underscore the importance of choosing a responsible source when bringing home a new puppy.

Credits

Video Producer / The Humane Society of the United States
Thom Stromer
More Gold Winners
Event
2025
MUSE Advertising Awards - 2024 RE - CHIAYI ART ACTION IN COUNTRYSIDE

Entrant Company

Culture & Tourism Bureau of Chiayi County

Category

Event - Cultural

Country / Region

Taiwan

Video
2025
MUSE Advertising Awards - BSF | Saudi National Day
Bank Saudi Faransi

Entrant Company

Captains Film

Category

Video - Animation

Country / Region

Saudi Arabia

Branded Content
2025
MUSE Advertising Awards - QING HE JIAN

Entrant Company

Zheng Shaoxuan

Category

Branded Content - Display Advertising

Country / Region

China

Website
2025
MUSE Advertising Awards - Holden Ellis: We Make People Curious

Entrant Company

Holden Ellis

Category

Website - Branding

Country / Region

United States