Connections that matter

3Shape is one of the world’s leading manufacturers of dental 3D scanners, and our in-house team developed a B2B campaign specifically targeting our audience—dentists. The goal was to translate the connectivity of 3Shape's ecosystem to the emotional connection dentists share with their patients.

The 3Shape ecosystem is vast, spanning multiple hardware and software solutions that seamlessly integrate with clinics and labs worldwide. With the latest Unite 24.1 platform update, dentists can now benefit from seamless cloud integration, enhancing workflows and collaboration.

To showcase the extensive features and possibilities of Unite, we introduced a digital hex representation—a visual identity element that serves as a primary pillar for 3Shape’s communication. This campaign enables us to effectively convey the value of our solutions to existing customers while positioning 3Shape’s new cloud offering as a key selling point to new audiences.

Taking a more emotional approach than typically seen in the industry, we created a commercial film that seamlessly blends the invisible digital layer onto live footage, resulting in a visually stunning and immersive experience. This campaign not only highlights the technical connectivity of 3Shape’s products but also brings to life the deeper emotional impact our solutions have on dentists and their patients.