MUSE Gold

2025

2025 Central Taiwan Lantern Festival- Snake Draws a Story

Entrant

LightUp Life Co., Ltd.

Category

Event - Festival / Carnival

Client's Name

Country / Region

Taiwan

About The Entry

"Snake Draws a Story" is a lantern zone that combines fairy tale, adventure, and creative elements to create multiple captivating attractions. First, the maze is designed not just for children but as a challenge for visitors of all ages, with its walls adorned with story illustrations that invite guests to follow in the footsteps of the Gold Snake Prince. The comic area uses a contemporary comic style familiar to today's youth to collage the tale of the prince and princess searching for the azure stone on the walls. Vivid narratives and humorous dialogues captivate visitors, encouraging them to stop, admire, and share photos. The Fairy Tale Waterfall employs flowing light effects and projections to create a scene reminiscent of a romantic meeting between the prince and princess behind a cascade.
In developing this concept, the design team collaborated with local elementary and junior high school students and integrated works from charitable organizations, highlighting the educational and social significance of the lantern zone. Blending adventurous challenges with an immersive visual feast, "Snake Draws a Story" successfully marries fun with learning, becoming one of the most striking highlights of the Lantern Festival.

Credits

Cocco Chen
Erica Chang
Aidy Gao
More Gold Winners
Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - Traction Series River Summit

Entrant

TREAD Agency

Category

Experiential & Immersive - Interactive Outdoor Event

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - Taiwan Creative Craft Design Contest: Dream of Craft
Hsinchu County Cultural Foundation

Entrant

Hsinchu County Cultural Foundation

Category

Event - New Category

Country / Region

Taiwan

Outdoor Advertising
2025
2025 MUSE Creative Awards Winner - Digital Stewards of the Legendary Lovers: Xu Xian & Bai Suzh
Zhejiang Runtop Vision Technology Co., Ltd.

Entrant

Zhejiang Runtop Vision Technology Co., Ltd.

Category

Outdoor Advertising - Transit / Airport / Kiosk

Country / Region

China

Video
2025
2025 MUSE Creative Awards Winner - Mass Mutual
T-Brand

Entrant

The Garden Creative

Category

Video - Financial Services

Country / Region

United States