2025
Entrant Company
Category
Client's Name
Country / Region
"Snake Draws a Story" is a lantern zone that combines fairy tale, adventure, and creative elements to create multiple captivating attractions. First, the maze is designed not just for children but as a challenge for visitors of all ages, with its walls adorned with story illustrations that invite guests to follow in the footsteps of the Gold Snake Prince. The comic area uses a contemporary comic style familiar to today's youth to collage the tale of the prince and princess searching for the azure stone on the walls. Vivid narratives and humorous dialogues captivate visitors, encouraging them to stop, admire, and share photos. The Fairy Tale Waterfall employs flowing light effects and projections to create a scene reminiscent of a romantic meeting between the prince and princess behind a cascade.
In developing this concept, the design team collaborated with local elementary and junior high school students and integrated works from charitable organizations, highlighting the educational and social significance of the lantern zone. Blending adventurous challenges with an immersive visual feast, "Snake Draws a Story" successfully marries fun with learning, becoming one of the most striking highlights of the Lantern Festival.
Credits
Entrant Company
Sunny Idea (HK) Limited
Category
Video - Influencer
Country / Region
Hong Kong SAR
Entrant Company
Studio Resonate - SiriusXM Media
Category
Audio - Commercial (Campaign)
Country / Region
United States
Entrant Company
35MM Media Production
Category
Video - Art & Design
Country / Region
Saudi Arabia
Entrant Company
Cynda Media Lab
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
United States