MUSE Gold

2025

2025 Central Taiwan Lantern Festival- Snake Draws a Story

Entrant Company

LightUp Life Co., Ltd.

Category

Event - Festival / Carnival

Client's Name

Country / Region

Taiwan

"Snake Draws a Story" is a lantern zone that combines fairy tale, adventure, and creative elements to create multiple captivating attractions. First, the maze is designed not just for children but as a challenge for visitors of all ages, with its walls adorned with story illustrations that invite guests to follow in the footsteps of the Gold Snake Prince. The comic area uses a contemporary comic style familiar to today's youth to collage the tale of the prince and princess searching for the azure stone on the walls. Vivid narratives and humorous dialogues captivate visitors, encouraging them to stop, admire, and share photos. The Fairy Tale Waterfall employs flowing light effects and projections to create a scene reminiscent of a romantic meeting between the prince and princess behind a cascade.
In developing this concept, the design team collaborated with local elementary and junior high school students and integrated works from charitable organizations, highlighting the educational and social significance of the lantern zone. Blending adventurous challenges with an immersive visual feast, "Snake Draws a Story" successfully marries fun with learning, becoming one of the most striking highlights of the Lantern Festival.

Credits

Cocco Chen
Erica Chang
Aidy Gao
More Gold Winners
Typography
2025
MUSE Advertising Awards - Lunar New Year 3D Greeting Card
Kuo Kuang Engineering

Entrant Company

Dimension space

Category

Typography - Packaging / Product

Country / Region

Taiwan

Corporate Identity
2025
MUSE Advertising Awards - Maisie Eatery Brand Indentity

Entrant Company

Paper Crane

Category

Corporate Identity - Brand Identity

Country / Region

Canada

Video
2025
MUSE Advertising Awards - Skechers Motion Montage

Entrant Company

Shuxuan Yang Design

Category

Video - Motion Graphics

Country / Region

United States

Video
2025
MUSE Advertising Awards - Shut Up for MND 2024
MND Victoria

Entrant Company

Eric Tom & Bruce

Category

Video - Cause / Awareness

Country / Region

Australia

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy