MUSE Silver

2025

Hainan Shenzhou Peninsula Signage System

Entrant

Shenyang Ebond Marketing and Planning Co., Ltd. Guangzhou Branch

Category

Outdoor Advertising - Signage

Client's Name

Huili Tan,Chief Designer Bo Chen, Design Director Wen Li, Designer

Country / Region

China

About The Entry

The signage system design is inspired by local lifestyle and the concept of “Sailing”. It combines playfulness, vacation vibes, vitality, ambiance and culture. Rich scenes are designed as icons that connect tour routes. It optimizes marketing guidance and enriches ambiance and experience.
The directional system of Hainan Shenzhou Peninsula is based on the local life characteristics and the concept of "Sailing with the Sea". With "sail" and "sea" as the main elements, it integrates a sense of playfulness, vacation, youthfulness, atmosphere and culture.
The product is made of aluminum alloy, which is lightweight and easy to carry and install. It also has good corrosion resistance and workability, capable of adapting to various complex design shapes. It is recyclable and aligns with environmental protection concepts.
This sign design integrates local historical, cultural, and artistic elements, showcasing the city's unique character and personality. A distinctive design can become a bright spot in the city, leaving a profound impression on visitors, and enhancing the city's reputation and prestige.

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