2025
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In celebration of the enduring influence and respect for the classic film "THE GOD OF COOKERY," ACK-UE has received official authorization from Stephen Chow to launch a series of limited-edition commemorative products, including screen prints, T-shirts and jumpers. This initiative commemorates the 28th anniversary of the film's initial release, as well as its upcoming re-release in Mainland China in 2024. Among the offerings, the "28th Anniversary Poster of 'THE GOD OF COOKERY'" stands out with a unique design inspired by the film's narrative. The design team has meticulously recreated iconic scenes and elements from the film through intricate hand-drawing and screen-printing techniques. This approach not only resonates deeply with the film's enthusiasts but also celebrates the richness of Chinese cinematic culture, thereby addressing a notable gap within the realm of film screen posters in China.
The poster employs symmetrical composition principles, resulting in a balanced and harmonious visual effect that enhances the stability and appeal of the imagery. To further amplify the visual impact, the design team has thoughtfully selected contrasting hues of red, orange, yellow, and blue. This colour palette not only aligns with the film's energetic and creative essence but also reflects a distinct artistic style. Additionally, the poster is produced with exceptional craftsmanship, utilizing eleven transparent film sheets that have been carefully exposed, dried, and cured to achieve ideal colour blending.
This artwork, which merges artistic beauty with superior craftsmanship, is dedicated to capturing and conveying the essence and spirit of "THE GOD OF COOKERY." It invites viewers to revisit this classic film through an artistic lens, thereby enhancing the poster's cultural significance and value as a collectable item.
Credits
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Atomicdust
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Advertising - Advertising Campaign
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United States
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NBCUniversal
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Branded Content - Social
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United States
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Enlyte
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Event - Conference / Convention
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United States
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Deloitte Digital
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Branded Content - B2B
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United States