2025

Kumho Tire × TA51a – One Tire Fit Them All

Entrant Company

JB COMMINICATIONS

Category

Advertising - Magazine Ad (Single)

Client's Name

Kumho Tire Canada

Country / Region

Canada

Kumho Tire's “One Tire Fit Them All” campaign introduced the TA51a, a new touring tire designed to replace and consolidate the brand’s previous Grand Touring lines. The campaign presents a single, focused message: one tire can serve many, across sedans, hatchbacks, and SUVs.
The ad features a minimalist top-down view of a Canadian parking lot, showcasing a diverse range of vehicles that visually reinforce the idea of universal fit. It was published in Autosphere Magazine, available in both English and French, targeting distributors, retailers, and automotive professionals nationwide.