2025
Kumho Tire × TA51a – One Tire Fit Them All
Entrant
JB COMMINICATIONS
Category
Advertising - Magazine Ad (Single)
Client's Name
Kumho Tire Canada
Country / Region
Canada
Gallery
About The Entry
Kumho Tire's “One Tire Fit Them All” campaign introduced the TA51a, a new touring tire designed to replace and consolidate the brand’s previous Grand Touring lines. The campaign presents a single, focused message: one tire can serve many, across sedans, hatchbacks, and SUVs.
The ad features a minimalist top-down view of a Canadian parking lot, showcasing a diverse range of vehicles that visually reinforce the idea of universal fit. It was published in Autosphere Magazine, available in both English and French, targeting distributors, retailers, and automotive professionals nationwide.
Entrant
Hippie House Studio
Category
Video - Animation
Country / Region
Argentina
Entrant
Shanghai ChicFun Media & Culture Co., Ltd.
Category
Corporate Identity - Brand Identity
Country / Region
China
Entrant
Nan Art
Category
Experiential & Immersive - Exhibition Experience
Country / Region
Taiwan
Entrant
Yuko Hwang
Category
Video - Animation
Country / Region
United States