2025
Entrant
Category
Client's Name
Country / Region
About The Entry
The vivo S20 series “Phoenix Feather Gold” draws inspiration from the rebirth of the phoenix. Through the use of imaginative magnification techniques and CGI animation, it deeply integrates Eastern aesthetics with modern technology to create a visual feast. Centered around the “Phoenix Feather Gold” color of the vivo S20 series, the video opens with a phoenix breaking through the night sky, complementing the lights of the Bund. In the scene depicting the phoenix’s rebirth, its golden feathers echo the golden silk textures of the phone. The film concludes with the wings transforming into fireworks that scatter across the sky, creating a stunning visual effect. The short film cleverly merges Chinese aesthetics with modern technology, conveying a spirit of rebirth and breakthrough through the magnificent imagery of the phoenix’s rebirth and the refined craftsmanship of the S20. It highlights the dual symbolism of brand strength and beauty, endowing the product with profound cultural significance and emotional value.
Entrant
Hao Yeh
Category
Video - Art & Design
Country / Region
United States
Entrant
Pure Perfection GmbH
Category
Event - B2B
Country / Region
Germany
Entrant
BRC Imagination Arts
Category
Experiential & Immersive - New Category
Country / Region
United States
Entrant
Saudi Konoz Initiative
Category
Video - Cinematography
Country / Region
Saudi Arabia