MUSE Gold

2025

2024 Tainan Dongshan Coffee Festiveal

Entrant Company

YES International Entertainment

Category

Integrated Marketing - Event Marketing

Client's Name

The Dongshan District Farmers’ Association

Country / Region

Taiwan

The Dongshan District Farmers Association Coffee Festival perfectly combines local culture, brand stories and modern creativity to create an unforgettable experience and practice the "connection between people and land" in a touching way, making the story of Dongshan Coffee a grand event of love and connection. .
This year's Dongshan Coffee Festival is organized by the Dongshan District Farmers' Association of Tainan City. With the theme of "Resurgence, Coffee Awakening," the public is invited to step into this land where the fragrance of coffee lingers and experience the culture and pride of farmers' sweat. Dongshan is located in the global coffee belt, with an altitude of 500 to 800 meters. It has a moderate temperature difference and humidity between day and night. It uses a semi-sunlight planting method to grow Dongshan coffee with fragrant and smooth taste, advocating the "Red Diamond in the Mountains".
Through innovative interactive forms, such as coffee DIY and live music performances, the public can deeply feel that Dongshan Coffee is not only a product, but also a manifestation of life aesthetics and value reconstruction, and practices farmers to overcome geographical challenges and adhere to moral spirit. Promote the concept of agriculture "pay attention to the land and give back to the earth". Achieving a win-win situation of creative marketing and cultural exchanges, feeling the passion of the land and the warmth of people, making Dongshan Coffee a symbol of love and connection.

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