2025
Ready When Sparks Fly - Elevator
Entrant Company
IPG Health Germany, An IPG Health Company
Category
Advertising - Print Advertising (Single)
Client's Name
Aspargo Labs
Country / Region
Germany
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
Taiwan Water Art Fountain Co., Ltd
Category
Event - Festival / Carnival
Country / Region
Taiwan
Entrant Company
VIP Tires & Service
Category
Video - Training
Country / Region
United States
Entrant Company
Communication University of China
Category
Experiential & Immersive - Public Art Installation
Country / Region
China
Entrant Company
THESE GUYS
Category
Outstanding Agency Awards - Outstanding Experiential Agency (NEW)
Country / Region
Czech Republic