MUSE Gold

2025

Ready When Sparks Fly - Elevator

Entrant Company

IPG Health Germany, An IPG Health Company

Category

Advertising - Print Advertising (Single)

Client's Name

Aspargo Labs

Country / Region

Germany

THE HARD PART

25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.

An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.


THE GETTING HARD PART

Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.

The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.

No planning, no scheduling – when the sparks fly, their patients are ready.

Credits

European ECD
Jamie MacCarthy-Morrogh
European ECD
David Prater
Creative Director
Yvonne Andreas
Copy Lead
Christian Hoeffels
Senior Art Director
Philipp Schmitt
Group Management Director
Kerstin Nothhelfer
Project Manager
Edith Troeger
Senior Strategic Planner
Kahlfeldt, Julius
Senior Integrated Producer
Daniel Jones
Group Executive Producer
Ciara
Group Head of Planning, Europe
Isabel Rojas
Senior Medical Writer
Haber, Angelina
President IPG Health Germany
Maximillian Lechner
More Gold Winners
Corporate Identity
2025
MUSE Advertising Awards - Ontinue Brand Development

Entrant Company

WHM

Category

Corporate Identity - Brand Identity

Country / Region

United States

Event
2025
MUSE Advertising Awards - Enlyte Envision Conference
B2B Property & Casualty Industry

Entrant Company

Enlyte

Category

Event - Conference / Convention

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - From Impact to Action: Hear Stories of Jewish Identity

Entrant Company

Mirrored Media & Avra Entertainment

Category

Social Media - Activism (NEW)

Country / Region

United States

Website
2025
MUSE Advertising Awards - What is your Investing Personality? Quiz
Investor and Financial Education Council (IFEC)

Entrant Company

ULTD Limited

Category

Website - Best User Experience

Country / Region

Hong Kong SAR