2025
Entrant Company
Category
Client's Name
Country / Region
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
DCM KID
Category
Video - Interview
Country / Region
United States
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Vox Creative
Category
Video - Documentary
Country / Region
United States
Entrant Company
NBCUniversal
Category
Branded Content - Social
Country / Region
United States
Entrant Company
Blue Communications
Category
Strategic Program - Internal Comm Campaign
Country / Region
United States