2025
Ready When Sparks Fly
Entrant Company
IPG Health Germany
Category
Advertising - Print Advertising (Campaign)
Client's Name
Aspargo Labs
Country / Region
Germany
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
Shenzhen Liyu Brand Design Consulting Co., Ltd
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
China
Entrant Company
American Chemical Society
Category
Branded Content - Cause / Awareness
Country / Region
United States
Entrant Company
EarSay
Category
Publication - Book
Country / Region
United States
Entrant Company
LK GROUP TECH SDN BHD
Category
Corporate Identity - Brand Identity
Country / Region
Malaysia