2025
Ready When Sparks Fly
Entrant Company
IPG Health Germany
Category
Advertising - Print Advertising (Campaign)
Client's Name
Aspargo Labs
Country / Region
Germany
THE HARD PART
25 years ago, erectile dysfunction was fixed by Viagra. Expect it wasn’t, really.
An hour’s wait for Viagra to work, even longer if you’ve eaten, means sex ends up more about planning and less about passion.
THE GETTING HARD PART
Hezkue takes the active ingredient in Viagra and puts it in a spray. So it’s in the bloodstream, and getting to work in minutes. Making getting hard, easy.
The campaign showed HCPs that when their patients are feeling the electricity, when the chemistry is supercharged, and when the sparks are flying, only Hezkue lets them make the passion happen.
No planning, no scheduling – when the sparks fly, their patients are ready.
Credits
Entrant Company
Beijing Fayoung Design Co., Ltd
Category
Corporate Identity - Logos
Country / Region
China
Entrant Company
Explore
Category
Video - TV Ad
Country / Region
United States
Entrant Company
insglück Gesellschaft für Markeninszenierung mbH
Category
Experiential & Immersive - Immersive Brand Experience (NEW)
Country / Region
Germany
Entrant Company
Government Communications Office of Qatar
Category
Video - Family
Country / Region
Qatar