2025
Entrant
Category
Client's Name
Country / Region
About The Entry
Trailblazers: Citadel Securities' Journey Toward Growth in 2024 is an inspiring, bold, and motivational film created to set the tone for Citadel Securities' annual Town Hall meeting. Designed to engage and rally the company's 1,600 employees from diverse backgrounds and cultures, this film serves as an evocative and powerful introduction to the meeting, preceding the opening remarks from CEO Peng Zhao. Its primary goal is to communicate a clear, compelling message for the year ahead and to ignite a sense of ambition and purpose as Citadel Securities embarks on its journey to deliver a record year of growth in 2024. This video debuted to an audience of debuted to a live audience of 500 top-tier employees.
This film is not just an introduction; it is a call to action. The lights go down, the audience falls silent, and all eyes are on the screen. This is the moment that sets the emotional tone for the entire meeting, creating a rallying point for Citadel Securities' employees. By showing them what’s possible and reminding them of their individual impact on the company’s success, the film aims to inspire pride, focus, and urgency. It lays down the gauntlet, challenging the team to not only maintain their hard-earned momentum but to surpass their previous achievements.
As the first major moment of the Town Hall meeting, Trailblazers is designed to evoke a sense of pride, unity, and forward-thinking urgency, with a message that echoes throughout the event and into the year. This is a turning point—a chance to leave behind any complacency, to acknowledge the extraordinary work done, and to keep pushing forward, laser-focused on achieving the highest-ever growth targets in 2024.
The message will be clear: now is the time to go big, to simplify, and to focus where it matters most. By aligning with the company’s strategic goals, each employee plays an integral role in achieving these ambitious targets."
Entrant
Mimo
Category
Typography - Poster
Country / Region
China
Entrant
Beijing SHIYU Four-Dimension Wayfinding System Planing & Designing Co.,Ltd.
Category
Outdoor Advertising - Signage
Country / Region
China
Entrant
Communication University of China
Category
Experiential & Immersive - Public Art Installation
Country / Region
China
Entrant
YANJUN DESIGN CO.,LTD.,SHIJIAZHUANG 石家庄市晏钧设计有限公司
Category
Corporate Identity - Brand Identity
Country / Region
China