College recruiting is vitally important to ADTRAN. Our Co-op program hosts approximately 80 students each semester in hopes that upon graduation they will become full-time ADTRAN employees. We were asked to create messaging and imagery that would convey why a student would want to come to ADTRAN and why they would want to choose ADTRAN over other, perhaps better-recognized, companies. A variety of assets were created including retractables, a brochure, a pop-up booth and special business cards.