2025
Entrant Company
Category
Client's Name
Country / Region
For Key West’s promotional campaign, "Close to Perfect, Far from Normal," Tinsley Advertising wanted audiences to feel the island’s diverse, quirky, and genuine vibe.
SAM was brought in to create original music for 5 promotional spots ranging from 15 seconds to 2 minutes, and all had to feel deeply authentic — no cliché, life’s-a-beach bumper sticker music here. In order to dial in just the right sound for Key West’s theme, SAM’s composers tapped into the human element of the island, recording instruments such as acoustic guitars, organs, drums and percussion played by hand in real time.
The result is a distinctive package of custom music that works seamlessly with Tinsley’s VO and imagery to showcase the life, color, and variety of Key West in its own unique and inspiring way.
Credits
Entrant Company
Trevelino/Keller
Category
Video - Cause / Awareness
Country / Region
United States
Entrant Company
KSV
Category
Advertising - Newspaper Ad (Campaign)
Country / Region
United States
Entrant Company
Shuxuan Yang Design
Category
Marketing & Promotional - Poster (Series)
Country / Region
United States
Entrant Company
iEgoArt Inc.
Category
Event - Festival / Carnival
Country / Region
Taiwan