2025
Entrant Company
Category
Client's Name
Country / Region
So Drama! Entertainment is one of Singapore's leading media and entertainment companies. Crafted by our award-winning in-house creative team, our new logo amalgamates 3 key elements to embody the essence of drama, excitement and creativity.
First, the exclamation point is an emotionally charged symbol inviting attention and curiosity - and integrating our brand name with it places us literally at the centre of excitement. Secondly, positioning the exclamation point sideways evokes both a spotlight and a megaphone - illuminating and magnifying our aspirations and opportunities. Thirdly, our brand name is rendered in a clean, modern and bold typeface for maximum legibility and visual impact - and painted in Wondrous White as our hero colour to exude simplicity and timelessness.
Coupled with our company's tagline - "What's life without a little drama?" - we aim to send a powerful and inviting message that represents So Drama! Entertainment and which resonates with the dynamic and surprising nature of the media and entertainment industry.
Credits
Entrant Company
Miami Ad School Madrid
Category
Audio - Radio Ad
Country / Region
Spain
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JSCN Binhai Branch
Category
Advertising - Print Advertising (Campaign)
Country / Region
China
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Threshold
Category
Website - Real Estate
Country / Region
United States
Entrant Company
Qilin Lei-Goldsmiths, University of London
Category
Student Submission - Student Product Design
Country / Region
United Kingdom