MUSE Gold

2025

2024 Taoyuan City Joint Indigenous Harvest Festival

Entrant Company

Department of Indigenous Affairs, Taoyuan City Government

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

Derived from the Amis language meaning “to flourish,” “Romahad” encapsulates the vibrant spirit and enduring legacy of indigenous culture. Drawing together participants from 13 administrative districts and representing 16 indigenous communities, this annual celebration unites diverse voices in a grand cultural showcase. Through dynamic competitive events that embody unity and valor, and through sacred ceremonies honoring the earth and ancestral spirits, every moment weaves a narrative of faith and identity—inviting all to experience a profound cultural heritage firsthand.

Culture finds its strength in a return to tradition. By weaving modern life and theatrical elements into classic indigenous song and dance performances, age-old customs are reborn with renewed artistic vitality. Complementing these expressive displays are vibrant zones featuring indigenous culinary treasures, creative markets, and regional specialties—each offering a glimpse into the journey from homeland to city. These immersive experiences transform cultural memory into a living, everyday celebration.

Culture is the vessel of the soul; more than a sensory feast, this festival serves as a vital bridge between urban and indigenous realms. It nurtures mutual respect, fosters deep emotional bonds, and reconnects those far from their ancestral roots. In embracing this soulful heritage, Taoyuan City affirms indigenous culture as an indispensable pillar of its modern identity.

More Gold Winners
Marketing & Promotional
2025
MUSE Advertising Awards - Journey to the West Trendy Bookmarks

Entrant Company

Yifu Cultural Development Co., Ltd.

Category

Marketing & Promotional - Illustration

Country / Region

China

Video
2025
MUSE Advertising Awards - VIP Tires & Service Operation: Overdrive 2024 Closing Video

Entrant Company

VIP Tires & Service

Category

Video - Budget below $3000

Country / Region

United States

Branded Content
2025
MUSE Advertising Awards - Connections Beyond the Game

Entrant Company

NBCUniversal

Category

Branded Content - Sports

Country / Region

United States

Integrated Marketing
2025
MUSE Advertising Awards - 2024 Tainan Dongshan Coffee Festiveal
The Dongshan District Farmers’ Association

Entrant Company

YES International Entertainment

Category

Integrated Marketing - Event Marketing

Country / Region

Taiwan

This site uses cookies to offer you a better browsing experience. Find out more on how we use cookies and how you can change your settings.
Cookie Policy