MUSE Gold

2025

2024 Taoyuan City Joint Indigenous Harvest Festival

Entrant Company

Department of Indigenous Affairs, Taoyuan City Government

Category

Event - Cultural

Client's Name

Country / Region

Taiwan

Derived from the Amis language meaning “to flourish,” “Romahad” encapsulates the vibrant spirit and enduring legacy of indigenous culture. Drawing together participants from 13 administrative districts and representing 16 indigenous communities, this annual celebration unites diverse voices in a grand cultural showcase. Through dynamic competitive events that embody unity and valor, and through sacred ceremonies honoring the earth and ancestral spirits, every moment weaves a narrative of faith and identity—inviting all to experience a profound cultural heritage firsthand.

Culture finds its strength in a return to tradition. By weaving modern life and theatrical elements into classic indigenous song and dance performances, age-old customs are reborn with renewed artistic vitality. Complementing these expressive displays are vibrant zones featuring indigenous culinary treasures, creative markets, and regional specialties—each offering a glimpse into the journey from homeland to city. These immersive experiences transform cultural memory into a living, everyday celebration.

Culture is the vessel of the soul; more than a sensory feast, this festival serves as a vital bridge between urban and indigenous realms. It nurtures mutual respect, fosters deep emotional bonds, and reconnects those far from their ancestral roots. In embracing this soulful heritage, Taoyuan City affirms indigenous culture as an indispensable pillar of its modern identity.

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