2025
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Category
Client's Name
Country / Region
The GT race represents a unique type of competition, particularly from a millennial and Gen Z perspective. It embodies a rebellious spirit, showcasing reckless actions, power, and endurance. Various video games, movies, and music videos have shaped this viewpoint.
The connection between GT racing and street drag racing is undeniable. To honor our audience, we've brought the event's excitement to the streets of Jeddah, highlighting its main attractions.
Music plays a vital role in our film, helping to extend the emotional experience beyond the race route. We have chosen cinematography carefully to tell our story effectively.
The race occurs in three locations: Jeddah Corniche Circuit, Jeddah Islamic Port, and Jeddah Ametuer Circuit. Linking between all three as one race that happens in the whole city. The film celebrated youth spirit and culture alongside the GT event.
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THESE GUYS
Category
Experiential & Immersive - Launch Event
Country / Region
Czech Republic
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McKinsey and Company
Category
Marketing & Promotional - Sustainability (NEW)
Country / Region
United States
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Splendid Communications
Category
Outstanding Agency Awards - Best PR Campaign
Country / Region
United Kingdom
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Hong Kong Tourism Board
Category
Event - Celebration
Country / Region
Hong Kong SAR