MUSE Platinum

2025

Race the sunset

Entrant Company

Daw Production house

Category

Video - Sports

Client's Name

Ministry of Sport

Country / Region

Saudi Arabia

The GT race represents a unique type of competition, particularly from a millennial and Gen Z perspective. It embodies a rebellious spirit, showcasing reckless actions, power, and endurance. Various video games, movies, and music videos have shaped this viewpoint.

The connection between GT racing and street drag racing is undeniable. To honor our audience, we've brought the event's excitement to the streets of Jeddah, highlighting its main attractions.

Music plays a vital role in our film, helping to extend the emotional experience beyond the race route. We have chosen cinematography carefully to tell our story effectively.

The race occurs in three locations: Jeddah Corniche Circuit, Jeddah Islamic Port, and Jeddah Ametuer Circuit. Linking between all three as one race that happens in the whole city. The film celebrated youth spirit and culture alongside the GT event.

More Platinum Winners
Video
2025
MUSE Advertising Awards - Try It With Google Feat. Leslie Jones

Entrant Company

NBCUniversal

Category

Video - Celebrity / Fan

Country / Region

United States

Video
2025
MUSE Advertising Awards - Owner's Manual
Minted Content

Entrant Company

Jeep Brand

Category

Video - Automotive

Country / Region

United States

Social Media
2025
MUSE Advertising Awards - Saratoga Spring Water x Pantone
Saratoga Spring Water

Entrant Company

The Lab @ Primo Brands

Category

Social Media - Food & Beverage

Country / Region

United States

Video
2025
MUSE Advertising Awards - The Traitors of NBCU

Entrant Company

NBCUniversal

Category

Video - Corporate

Country / Region

United States