MUSE Platinum

2025

Race the sunset

Entrant Company

Daw Production house

Category

Video - Sports

Client's Name

Ministry of Sport

Country / Region

Saudi Arabia

The GT race represents a unique type of competition, particularly from a millennial and Gen Z perspective. It embodies a rebellious spirit, showcasing reckless actions, power, and endurance. Various video games, movies, and music videos have shaped this viewpoint.

The connection between GT racing and street drag racing is undeniable. To honor our audience, we've brought the event's excitement to the streets of Jeddah, highlighting its main attractions.

Music plays a vital role in our film, helping to extend the emotional experience beyond the race route. We have chosen cinematography carefully to tell our story effectively.

The race occurs in three locations: Jeddah Corniche Circuit, Jeddah Islamic Port, and Jeddah Ametuer Circuit. Linking between all three as one race that happens in the whole city. The film celebrated youth spirit and culture alongside the GT event.

More Platinum Winners
Mobile App
2025
MUSE Advertising Awards - 2025 Chinese New Year Interactive Game Design of TAOBAO

Entrant Company

TAOBAO Design

Category

Mobile App - Events

Country / Region

China

Experiential & Immersive
2025
MUSE Advertising Awards - Vichy House of Collagen
L’Oréal Deutschland GmbH

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Launch Event

Country / Region

Germany

Strategic Program
2025
MUSE Advertising Awards - Adobe Photoshop Mobile Launch

Entrant Company

Adobe

Category

Strategic Program - Product Launch

Country / Region

United States

Website
2025
MUSE Advertising Awards - TikTok Shop Global Creator Agency Platform
Creator Agencies on TikTok Shop

Entrant Company

Qi Shen

Category

Website - E-Commerce

Country / Region

United States