2025
Entrant Company
Category
Client's Name
Country / Region
Unlike many places around the world, people in Saudi Arabia have a unique appreciation for winter rather than summer. Winter provides a welcome break from the intense heat, making outdoor activities and camping much more enjoyable. In Saudi Arabia, especially in Riyadh, the winter season comes alive with vibrancy.
Riyadh's winter is special because its residents express their feelings and experiences of the season in creative and innovative ways. This time of year is filled with constant creativity, where every aspect inspires something new. From a variety of delicious desserts and beverages to exciting events and unique places to visit, winter becomes a hub of artistic expression—both through officially organized activities and spontaneous enjoyment.
What sets Riyadh's winter apart from winters elsewhere in the world is the abundance of sensational experiences it offers. This season can truly engage all the senses.
The details of these experiences are remarkable and stimulate sight, sound, taste, and touch. We should ask ourselves: can we fully appreciate all of these details?
In this context, we highlight something that films cannot achieve: they cannot convey the smells, tastes, sounds, and textures that make Riyadh's winter unique. We assure you that it will be a fulfilling experience!
We carried this essence throughout our film, using visuals and sounds to enhance each scene while capturing the true essence of Riyadh for all tourists wishing to visit.
Entrant Company
Gravity Global
Category
Marketing & Promotional - Specialty Item
Country / Region
United Kingdom
Entrant Company
Homnifi
Category
Integrated Marketing - New Category
Country / Region
United Arab Emirates
Entrant Company
Yiqi Zhao
Category
Experiential & Immersive - Augmented Reality
Country / Region
United States
Entrant Company
Shenzhen Liyu Brand Design Consulting Co., Ltd
Category
Corporate Identity - Corporate Identity Redesign
Country / Region
China