MUSE Gold

2025

The NBCU Media Group Branding

Entrant Company

NBCUniversal

Category

Corporate Identity - Brand Identity

Client's Name

Country / Region

United States

With the creation of NBCU Media Group, NBCU brought their television and streaming platforms together with their distribution and monetization channels. This was a strategic move to accelerate collaboration across businesses that were already working together and allow them to approach opportunities as an integrated portfolio. To support this realignment, NBCU developed a cohesive design system to communicate as a unified organization, while also honoring the networks and platforms’ individuality.

Credits

Global Chief Marketing Officer, NBCUniversal
Josh Feldman
Head of Creative, NBCUniversal
Steven Rummer
VP, Project Management, NBCUniversal
Andrew Gottlieb
VP, Creative, NBCUniversal
Ryan Cunningham
Sr. Project Director, NBCUniversal
Tory Toso
Project Specialist, NBCUniversal
Michela Jaffe
Executive Creative Director, NBCUniversal
Yujin Lee
Art Director, NBCUniversal
Emily Desantis
Graphic Designer, NBCUniversal
Thu Tran
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