2025
One24
Entrant
NBCUniversal
Category
Event - Conference / Convention
Client's Name
Country / Region
United States
About The Entry
In 2024, NBCUniversal hosted its One24 technology conference at Studio 8H, showcasing innovations in ad tech, including updates on generative AI, commerce, and measurement partnerships. Led by Mark Marshall, the event highlighted how NBCU's technology and premium content drive the future of television advertising, with a focus on performance marketing and the 2024 Olympics on Peacock. The conference concluded with the announcement of a new partnership between Comcast and NBCU aimed at enhancing performance advertising through collective content and data assets.
Featured Media
Credits
Entrant
Affinity Creative Group & PackagingArts
Category
Marketing & Promotional - Specialty Item
Country / Region
United States
Entrant
So Drama! Entertainment
Category
Video - Corporate
Country / Region
Singapore
Entrant
Synergy Group
Category
Strategic Program - Branding Refresh
Country / Region
Australia
Entrant
Ignite2x
Category
Social Media - Contest / Promotion
Country / Region
United States