2025

One24

Entrant

NBCUniversal

Category

Event - Conference / Convention

Client's Name

Country / Region

United States

In 2024, NBCUniversal hosted its One24 technology conference at Studio 8H, showcasing innovations in ad tech, including updates on generative AI, commerce, and measurement partnerships. Led by Mark Marshall, the event highlighted how NBCU's technology and premium content drive the future of television advertising, with a focus on performance marketing and the 2024 Olympics on Peacock. The conference concluded with the announcement of a new partnership between Comcast and NBCU aimed at enhancing performance advertising through collective content and data assets.

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Credits

Global Chief Marketing Officer, NBCUniversal

Josh Feldman

Head of Creative, NBCUniversal

Steven Rummer

VP, Project Management, NBCUniversal

Andrew Gottlieb

VP, Creative, NBCUniversal

Ryan Cunningham

Sr. Project Director, NBCUniversal

Tory Toso