100% Frustration-Free Trudy

Tachus Fiber Internet is a fast-growing brand based in Houston, Texas. After about five years of establishing themselves as a reliable and trusted fiber internet provider, they realized they had a problem. Tachus needed to stand out among their competition. They needed people to know them as more than the standard proof points people heard from all the other guys. Our agency’s challenge was to think of a way to stand out that wasn’t the same old, same old.
Meet Trudy. She ain’t your typical grandma. Trudy is more than a character; she’s a movement. She’s got lots of sass and no time for BS. And she wants the same things we all do- the internet that works all the time, every time. She inspires others to live boldly and without limits, just like Tachus Fiber Internet. Trudy shows Houstonians that with the right internet connection, anyone can live unbuffered, unboxed, and unapologetically themselves. Tachus isn’t just about faster internet—it’s about living a life 100% frustration-free, just like Trudy’s.
Trudy comes to life in a multi-channel campaign focused on driving awareness of the Tachus Fiber Internet brand across the Houston DMA. The campaign launched in June 2024, and we’ve since seen record-breaking metrics for the company.
Results
Campaign launched June 2024
53% Increase in New Website Users compared to 2023
86% Increase in Average User Website Engagement Time
123% more purchases monthly than before the campaign launch
174k New Users to the Tachus website