MUSE Gold

2025

LOST MARY NEAR30K

Entrant

HG Innovation Limited

Category

Integrated Marketing - Product Branding

Client's Name

HG Innovation Limited

Country / Region

Hong Kong SAR

Through visual design and functional presentation, this product provides high-tech, premium, and personalized experiences for users seeking high-performance and long-lasting vape devices, as well as for trend-savvy consumers and content creators with a preference for digital aesthetics.
The product’s key specification, “30K,” takes center stage as a visual highlight. On the poster, it appears as oversized white lettering that forms a glowing backdrop, creating a strong visual impact. On the front of the packaging, it serves as a core design element, enhancing recognition from a distance. Additionally, the 30K mark can also be expressed through translucent, embossed, or shadow treatments and applied across end-cap signage and KV main background, reinforcing brand equity and transforming “long-lasting use” from a technical specification into a powerful brand symbol. The dynamic “Energy Ring/TURBO” symbol consists of a circular ring and particle trails resembling a turbine or energy gauge, not only signaling the product’s high performance but also acting as interactive animations to enhance user engagement. The “Mirror Starry Horizon” stage design uses reflective surfaces and microgrid textures that evoke pixels and screen substrates, establishing a clean, futuristic atmosphere and unifying the visual tone across posters, marketing materials, unboxing materials, and other brand touchpoints.
The primary color scheme features a vertical gradient from deep indigo to electric blue, evoking a sense of stability, rationality, and high-tech sophistication. Moreover, the blue-indigo gradient and information grid layout are applied across the full product chain from device boxes, refill packs, display trays to master cartons, creating a unified series identity that is immediately recognizable on shelves and in retail environments.

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