MUSE Platinum

2025

Hyatt Regency Digital Art Collection

Entrant Company

Float4

Category

Experiential & Immersive - Immersive Brand Experience

Client's Name

Hyatt Regency Orlando

Country / Region

Canada

The new digital art collection for the Hyatt Regency Orlando is an immersive brand experience that transforms the property into a visual journey. Through a series of captivating digital installations, the hotel becomes a living canvas where nature, human connection and contemporary art meet. Designed to embody the essence of the hotel’s brand, these works reflect both the brand’s identity as well as the soul of the hotel, incorporating elements evocative of Florida's nature and Orlando's vibrant energy. Strategically placed in multiple high-traffic spaces, they shape visitors' first impressions with an unforgettable visual signature. Each artwork is an invitation to slow down, to observe, to feel - a subtle dialogue between the movement of the world and the present moment.

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