MUSE Platinum

2025

JD AI Equipment Pavilion - The Discovery of the New World

Entrant Company

THG Films / Ling Wei, Axue Wei

Category

Video - TV Ad

Client's Name

JD

Country / Region

China

JD AI Equipment Pavilion - The Discovery of the New World takes “Discover Your New World” as the core concept. Just as every technological breakthrough in history has opened up an entirely new world, AI is continuously pushing the boundaries of people’s lives. Each use of an AI product is akin to stepping onto a new world, full of unknowns and surprises.
Based on that, this advertising film depicts the transformation from barren seas to new worlds empowered by AI, vividly revealing how AI improves users’ lives in all aspects to bring a brand-new experience.

The film highlights the broad applications of AI through diverse life scenarios. In terms of children’s learning, an AI tutoring product assists them in quickly finding problem-solving approaches, enhancing their learning efficiency; for artists’ creation, a generative AI tool can spark their inspiration, contributing to rich and varied works of art; in office settings, a smart AI office assistant simplifies the work flow for more efficient work; when it comes to capturing life moments, an intelligent AI photography system automatically optimizes each photo for an optimal effect. These scenarios vividly demonstrate how JD AI Equipment Pavilion - The Discovery of the New World helps users discover the infinite possibilities of life and open up their own new worlds by providing cutting-edge AI services. Whether students, artists, office workers, or those who love recording their lives, everyone can find an ideal solution at JD.com, exploring the unknown world with the company of technology.

Credits

Executive Producer
Axue Wei
Producer
Ling Wei
More Platinum Winners
Social Media
2025
2025 MUSE Creative Awards Winner - Gleem x Jenn

Entrant Company

HireInfluence

Category

Social Media - Celebrity & Influencer

Country / Region

United States

Event
2025
2025 MUSE Creative Awards Winner - Mira Dining - Taste Walk: A 24-Hands Gala Dinner

Entrant Company

Miramar Group

Category

Event - Gala (NEW)

Country / Region

Hong Kong SAR

Video
2025
2025 MUSE Creative Awards Winner - Together We Rise - Kooyman 85 Brand Film

Entrant Company

Kooyman BV

Category

Video - Film / Movie

Country / Region

Netherlands Antilles

Video
2025
2025 MUSE Creative Awards Winner - Dollywood's HeartSong Lodge & Resort In-Room Content

Entrant Company

Ballast / The Spining Group

Category

Video - Hotel / Lodging

Country / Region

United States