MUSE Platinum

2025

JD AI Equipment Pavilion - The Discovery of the New World

Entrant Company

THG Films / Ling Wei, Axue Wei

Category

Video - TV Ad

Client's Name

JD

Country / Region

China

JD AI Equipment Pavilion - The Discovery of the New World takes “Discover Your New World” as the core concept. Just as every technological breakthrough in history has opened up an entirely new world, AI is continuously pushing the boundaries of people’s lives. Each use of an AI product is akin to stepping onto a new world, full of unknowns and surprises.
Based on that, this advertising film depicts the transformation from barren seas to new worlds empowered by AI, vividly revealing how AI improves users’ lives in all aspects to bring a brand-new experience.

The film highlights the broad applications of AI through diverse life scenarios. In terms of children’s learning, an AI tutoring product assists them in quickly finding problem-solving approaches, enhancing their learning efficiency; for artists’ creation, a generative AI tool can spark their inspiration, contributing to rich and varied works of art; in office settings, a smart AI office assistant simplifies the work flow for more efficient work; when it comes to capturing life moments, an intelligent AI photography system automatically optimizes each photo for an optimal effect. These scenarios vividly demonstrate how JD AI Equipment Pavilion - The Discovery of the New World helps users discover the infinite possibilities of life and open up their own new worlds by providing cutting-edge AI services. Whether students, artists, office workers, or those who love recording their lives, everyone can find an ideal solution at JD.com, exploring the unknown world with the company of technology.

Credits

Executive Producer
Axue Wei
Producer
Ling Wei
More Platinum Winners
Video
2025
2025 MUSE Creative Awards Winner - Pepsi Actually
PepsiCo

Entrant Company

NBCUniversal

Category

Video - Comedy

Country / Region

United States

Experiential & Immersive
2025
2025 MUSE Creative Awards Winner - AUDI Q3 Global Reveal

Entrant Company

Pure Perfection GmbH

Category

Experiential & Immersive - Immersive Brand Experience (NEW)

Country / Region

Germany

Video
2025
2025 MUSE Creative Awards Winner - I’m Not That Kind of Girl — BLURE Market Entry

Entrant Company

AxelMondrian

Category

Video - Fashion

Country / Region

Armenia

Audio
2025
2025 MUSE Creative Awards Winner - First of All with Victor Blackwell – CNN

Entrant Company

Stephen Arnold Music (SAM)

Category

Audio - News

Country / Region

United States