OH!SOME

As Founder and Chief Strategist of OMICE Planning, I orchestrated the groundbreaking launch of Blue Origin's "OH!SOME" in Indonesia. Confronting Southeast Asia's media fragmentation challenges, we pioneered a "Digital Infrastructure + Cultural Resonance" dual-engine model. Our AI-empowered local influencer matrix achieved 23.31M precision social engagements, while the tri-city pop-up caravan redefined brand experience through 153,000 immersive interactions in Jakarta, Surabaya and Medan's core business districts. Revolutionizing OOH advertising, we deployed a programmatic ecosystem synchronizing dynamic content across 1,250+ touchpoints - from elevator screens to mobile LED billboards - achieving 60M+ total impressions and setting new industry benchmarks. The campaign propelled "OH!SOME" to top-tier brand awareness within 30 days, driving 300% sales surge while establishing China's first replicable "Mindshare Dominance Framework" for emerging markets. This initiative proved the viability of "Tech-Driven Cultural Empathy" strategies, creating lasting brand equity through algorithmic cultural insight mining and spatial experience engineering. By transforming conventional geo-targeting into multidimensional perception shaping, we delivered not just campaign metrics but a sustainable cognitive infrastructure for global brands entering Southeast Asia. The project's legacy lies in redefining market entry paradigms - where data intelligence and cultural semiotics converge to build brands that resonate at both cerebral and emotional levels.