Canada

2019

Meant for the Road

Entrant Company

Haste Post-haste

Category

Advertising

Client's Name

Westcan Bulk Transport

Sub-Category

Online AD Campaign

Don't ask me though, you are educated; I'm just a driver. Just a driver, was a common theme amongst the employees interviewed for the Meant for the Road campaign with Westcan Bulk Transport. The lack of respect for this group not only exists outside the industry, but inside it as well. Society has developed a false, and negative perception of truck drivers - a stigma internalized by the drivers themselves.

Meant for the Road was launched not only as a recruitment campaign, but as an attempt to elevate the driving industry as a whole? presenting a more accurate portrayal of what it is to be a driver today.

Passion-ambition-skill-dedication-family. The full video campaign was launched online across Facebook, Google Display, Instagram, YouTube, and a dedicated landing page. On YouTube alone, the video component received over 400,000 views.

Credits

Christian Dendy
Grant Currie
Sara Ferguson
Dale Bochon
Erika Navarra
Back Road Productions
Christian Dendy
Grant Currie
Sara Ferguson
Dale Bochon
Erika Navarra
Production Company
More Platinum Winners
2019
United States
Dr. Charles G. Bailey

Entrant Company

Marshall University

Sub Category

Radio Program

2019
United States
Apple

Entrant Company

Revolutio Creative

Sub Category

Nonprofit

2019
United States
Landolls Mohican Castle

Entrant Company

Creative Revolver

Sub Category

Architecture

2019
United States
Hotel Jerome

Entrant Company

helium creative

Sub Category

Brand Strategy Campaign